30 September 2005

The Funniest Thing You'll Click On Today

Hey guys, it's Donnie...That title is not even remotely an exaggeration, because this thing is absolutely brilliant. I'm debating whether or not to tell you the context of the clip, but I think it'll be funnier if I give you a very basic set-up.

Movies are often mis-marketed. This is a fact of the entertainment industry. When a movie doesn't fit into a nice little cubby hole classification, the studio will run ads that make the movie seem like something else entirely. Donnie Darko was marketed...well, it wasn't really marketed much at all. But when it went to DVD, the powers-that-be wanted to market it as a teen horror movie. All the ads for What Lies Beneath showed basically the second half of the movie only, so when they spent the first hour of the movie chasing down a red herring, everyone in the theater sat there going, "What the hell is going on? This isn't the movie I signed up for!"

Well, a post-production company in NY, PS 260, held an internal contest among its employees. The goal? To take footage from a movie and re-edit it into a trailer for a different genre than the movie actually is. The winning trailer has made its way out onto the internet and it's hilarious. It's a new take on Kubrick's classic The Shining, which I just saw on the big screen recently, so this was extra funny for me.

Anyway, click it here for the greatest music cue ever.

2 Comments:

Blogger Billy Dagwood said...

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

12:24 AM  
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11:40 AM  

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