19 July 2005

Columbia Jumps On The 3D Bandwagon

Hey guys, it's Donnie...That's right, the second coming of 3D cinema keeps on rolling. Columbia Pictures has announced that they will be releasing their upcoming feature Monster House (which is NOT about turning your kitchen into a medieval torture chamber...) in over 100 3D theaters across the country, as well as in traditional 2D form. Monster House is the story of three strapping young lads combatting an evil house determined to eat trick or treaters on one fateful Halloween night. The project is a perfect fit for a 3D release as it will be employing the same "Performance Capture" method used to steal Tom Hanks' soul in Polar Express.

Columbia will be utilizing a 3D company called REAL D, the same folks who handled the 3D IMAX prints of Polar Express. REAL D is not to be confused to Dolby and Disney's Digital 3D which will premiere with the release of Chicken Little. 3D is really beginning to take off and I couldn't be happier about it. There's nothing better for the advent of the 3D Age of Cinema than a little healthy competition. Increased competition to develop the latest and greatest advances in 3D cinema might go a long way in avoiding the mistakes of the 80's.

The movie itself could easily go either way. We've got a first time director in Gil Kenan, and three largely unknown child leads, but Kenan has assembled an impressive ensemble, including Steve Buscemi, Maggie Gyllenhal, Jason Lee, Catherine O'Hara, Kevin James, Fred Willard and Jessica Rabbit herself, Kathleen Turner. I'll probably be willing to check this one out solely to evaluate the 3D.

"Hhmm! Very exciting times!"


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